Tuesday, 18 October 2011

Week 4

WEEK 4 - (PRODUCTION: WRITING & SHOOTING)



Using my skills from GCSE's and other work related
experience, I was able to also use a tripod to steady filming; however this year I became more confident with the movement of the tripod and experimented during filming with panning and titling shots. It also helped to steady the shot so the mise-en-scene was framed perfectly within the screen and kept the filming line straight. We noticed a significant difference in the footage when not using a tripod- with this piece of equipment, the film looks well cut and shot.

Also, small gadgets like my current phone helped me a lot when it came to contacting my group in order to arrange a meeting time and place. Apps such as Blackberry messenger which was used on my BlackBerry Curve saved a lot of money with group communication and made it easier to get together in terms of filming. My Blackberry had also helped me to note down any reminders or important notes that couldn't have been forgotten. But most importantly, as well as being compatible and it saved information of pictures and videos that would give us ideas during filming that would remind me not to forget. Video's were viewed from the internet via Blackberry on http://www.youtube.com/

My 2GB Sandisk Cruzer Slice Memory Stick also helped me save memory and transfer files from one place to another. This was important as documents that were needed for filming e.g. Filming Script, Storyboards, Example of trailer videos could be taken from one computer and printed / viewed in another so this helped a great deal when transferring files as it was compatible.

In what ways will your media product use, develop or challenge forms and conventions of real media products?


During writing and shooting, we took film trailers such as Anuvahood that I had previously analysed and used their forms and conventions. We liked the way they took panning shots constantly and slow zoom-ins. This gave the audience the effect that they were apart of the trailer and were moving along with the characters, if not zooming close to characters to really get the sense of belonging in the movie. We liked their techniques and like the effect it had on the audience so we decided to repeat this into our own but with a twist. We wanted it to be about two complete different worlds turned upside down so in order to make this metaphor show, we panned, tilted and added all types of different shots to make our trailer sharp and edgy.


What have you learned from your audience feedback?



I surveyed 50 people who all fitted into the audience I was targetting. I asked these 50 people one question, "Do you think the clips shown in a comedy spoof trailer will be fast-paced/ slow paced. Here are the results:




96% of people thought that comedy-spoof trailers should be fast-paced. So we took this advice and considered it when filming. This was useful as the expectations of the target audience had to be considered as they were the people we are advertising our product to.


On the other hand, these 4% of people had a different perspective. I was eager to hear what they had to say and why they had decided that a comedy-spoof type genred trailer would be slow-paced. Here is the response I got back,


"Yeah, It is quite fast-paced I guess. But I was thinking about the beginning you see... Because, usually right, you have a slow-pace at the beginning, then towards the end is when everything starts taking speed and then comes the cliff hanger at the very end..."


This was an interesting perspective from one of the people I had surveyed (who were in the range of my target audience). I kept this noted on my BlackBerry for an extra technique that could be taken into consideration when shooting.

Week 5

WEEK 5 - (PRODUCTION: WRITING & SHOOTING)

 
How are you using media technologies in the construction of your product?


During the first week of filming we had found a dilema. We forgot the whole process of setting up the camera before filming to avoid pixelation. After recording and entering the editing suite, we discovered that the clips had included a lot of unwanted pixelation, including the points where the camera would move. Putting aside the frustration and anger that we felt due to the fact our time was wasted on bad quality footage, we decided the quickly find another alternative. We asked our teacher what we could do to resolve this situation. This is what he replied:

"It is important that you first leave the lense cap on the camera and leave the camera to record. This way, the camera will be still and have a blank screen for the whole duration that you leave it on play. Afterwards, you must rewind to the beginning of the recording tape and play over the black image, this will somehow effectively get rid of the unwanted pixelation. Good luck."


Having fully trusted our teachers advice, we decided to give it another go on the camera and look back at our footage just incase it didn't have any effect on the footage. 
Our second alternative was to use a digital camera as back up, as todays technology can never be trusted. For example, if the current camera we were using was the break or not film properly, we would use the digital camera as another alternative as a just incase solution. In doing this, we made sure all our plans were secure so that nothing would go wrong during the process of shooting our trailer.

Here is the camera that we used as a back up :

















Just to make sure and prepare for the spare camera, I adjusted the camera to match the same quality and colour as the other camera, so that when editing, the clips would not show such a great difference. I adjusted the Sony Handycam by adjusting the brightness and contrast, making sure I new how to change the settings depending on whatever location I was in e.g. Indoor lighting / Outdoor lighting. All these settings helped make a difference in the quality of the camera:










Regarding the writing and planning whilst shooting the trailer, we wanted to make sure we used as many techniques and skills when shooting different types of shots at different angles. We used this shot angle and type of shot leaflet that helped recall our memory of what would make our trailer storyline look more attractive and professional:







In what ways will your media product use, develop or challenge forms and conventions of real media products?

We thought that having roles, like the professionals, during the process of making the trailer would make us more successful as the planning would be well organised. Within my group we were all assigned  roles, we thought we would challenge the normal process of filming by exchanging these roles every week. This was in order to combine all three skills that the different people may have, and to also get a grab of an all round perspective of each role. For the first week of filming I was the director. Directors are responsible for overseeing creative aspects of a film under the film producer. Throughout my time as a director I developed the vision for a film and carry the vision out, deciding how the film should look, in other words making my vision of what was to be in the trailer to come to life. My responsibilities were to turn the script into a sequence of shots. I also directed what tone I thought it should have and what an audience should gain from the cinematic experience. I was lastly responsible for deciding camera angles, lens effects and lighting with the help of the cinematographer.




Week 3

WEEK 3: (PRODUCTION: WRITING AND SHOOTING & PRESENTATION SESSION)

During my planning and research I used a camera in order to take pictures of the storyboards and to also record all of the note taking I've done shown in the picture below:


The photo above was a short plan of the slides and pictures we had to take of them in order to put it into or storyboard. It was a quick and easy plan in order to organise us for what is to be contained into each slide on the powerpoint presentation.


The photo above was a quick list we made of the photo's that needed to be taken in order for us to have a planned storyboard containing the digital images captured by our camera.


I also used Microsoft Word software in order to write out the script that would be used during filming:






This helped me be organised and well prepared when it came to shooting the trailer. An easy guideline made it easier to make sure things wern't missed when filming. It also made the shooting more manageable and less time consuming.
 

What have you learned from your audience feedback?

Looking at the video below, I had asked permission to film three of my target audiences. These people are an example of who I will be targeting my product to. Their feedback helped me to understand their expectations and include it into the trailer I was to create. It is important to gain ideas from your target audience as they tell you their expectations and what they want to see which should be included if you want to attract as many of your target audiences as possible.
After hearing what they had to say, I added some of their ideas and had made it my own. E.g. the theme colours mentioned by one person and an explanation of what they expect to be shown in a 15+ comedy.
The only limitation to my technique of asking my target audience is that I had only asked 3 people when interviewing. This limits the different amount of point of views and opinions the other audience has, as each person has their own expectations or opinions in mind. The questionnaire however, gave me the opportunity to gain qualitative data while the interviewing was quantitative as I asked open questions.


This is an example of the type of audience I had given out questionnaires to or had interviewed:






Aged from 15 – 30, our teaser trailer is targeted for all ethnicities of all areas. Reason being is because these stereotypes must be viewed by the young generation to begin with in order for a change to happen. Then, by the older ages 25 +, they can see how these every stereotypes are turned into humor and may want to rethink about their judgments.

I surveyed 10 other people that fitted into the criteria of my target audience, asking each person to name three things that are associated with a comedy film rated 15. Here were the results:


Person:
Description 1
Description 2
Description 3
Person #1
Class
Religion
Ethnicity
Person #2
Spoof
Funny
Silly
Person #3
Representation of sexuality
Chaotic
Humorous
Person #4
Exaggerated
Funny
A lot of trouble
Person #5
Fast
Colourful
Exciting
Person #6
Playful
Full of dilemmas
Funny
Person #7
Ignorant behaviour
Foolish
Hilarious
Person #8
Spontaneous
Funny
Exciting
Person #9
Swagger
Colourful
Playful
Person #10
Rapid
Racial judgement
Many jokes


Video of myself interviewing my target audience:
This interview gave me the opportunity to interact with my target audience in person and really get to understand where they are coming from. Me, also being apart of the criteria found it easier to interact with them as I also had similar thoughts and views to them.



The questions which I asked were mainly to do with comedy and what they would typically expect from a 15+ rated trailer. Listening to their answers we tried to include this into our trailer. Other questions I had asked them was their views on teenagers and whether they thought the typical media's representations on teenagers today was fair and agreeable or whether it was about time that they were challenged. This was very important as it was the main reason why we chose to challenge the typical teenage representations and to make a mockery out of it.

Generic convetions:

After doing my research I have a couple of generic conventions I want to include in my film.
 
•I Have decided that instead of a voice over I am going to have screens appear with phrases on to structure my trailer.
•I have decided to fit in with the age group I need upbeat music with my trailer.
•Most of the trailers have a change of tone at a certain point in which new music plays or a different tone of music plays.
•I need to show the funny bit in order to draw in attention and in effect customers.
•Short clips add pace to the trailer and make it more appealing. They are also a common occurrence in the comedy films which is what I am aiming towards.
•I need to include the release date at the end of my film either with the title or after the title.

Week 2

WEEK 2: (PRE-PRODUCTION: MOCK-UPS & STORYBOARDING; UPDATE PRESENTATION)

How are you using media technologies in the planning and research?



 
Using a digital camera on the storyboard helped me to clearly plan what I wanted to include in my trailer and gave me a good perspective of what could work and what couldn't. Also, on the first couple of slides I have added on my storyboard the film production company logos which was created using Photoshop Software. This helped me design the production logos overall giving me a professional look of the trailer and it looking like an official trailer like the ones that appear on TV.





Here is my overall storyboard:













In what ways will your media product use, develop or challenge forms and conventions of real media products?




I have done some extra research on three London films: 'Bullet Boy', 'Fish Tank' and 'Anuvahood'. These three films were both chosen due to their similarity in racial class and ethinicity and also the obvious class division. After watching these films that were very similar to the idea our group's trailer for a film, I had made some essays to properly analyse these films in detail. They include my thoughts and ideas about the representation of youths and how it is portrayed in the film. Not only this but I show a full analysis of the maise-en-scene, sound, camera angles and effects in order to show this. My plan was to use a couple of their ideas and incorporate it into our own trailer, but exaggerating them considering that our idea is more of a spoof ( most similar to Anuvahood).




How the representation of teenagers is represented in ‘Bullet Boy’.





Bullet Boy tells the story of Ricky, a young black male, struggling to escape his criminal past, peer group, and most importantly his sense of absolute loyalty. This loyalty leads him to pay back a debt owed to a close friend, despite warnings from his girlfriend, mother, and a leader of the local church, himself a man with a past. The result is an escalating pattern of violence between two gangs, with the eventual loss of three young lives.
The film is about a family in crime ridden east London, the eldest son's involvement in gun crime, and the effects of this on his younger
brother.
Bullet Boy portrays the stereotypical views of black youths throughout.
Statistics show that inner city black men between 15 and 29 are at greatest risk of involvement in violent crime, either as perpetrator or victim. The violence commonly occurs within known circles and near victims' homes. This also leads to the over-representation of black males in the criminal justice system and the prison population.
Poor economic conditions often force aggressor and victim to live in close proximity. This
phenomenon is termed “tinder box criminal
aggression.”
The film illustrates this point well, focusing on some of the reasons for the development of the criminal subculture, such as easy availability of firearms, violent role models, and early exposure to violence in children's games.

In conclusion, I believe that some of these representations are true, however their only true and accurate to an extent, as sometimes they are also exaggerated so that they seem more dangerous and interesting. That is done so it creates a moral panic about those places and maybe raises an awareness of the crimes that take places in there.

In conclusion, I believe that each representation has its negative and positive side. However, I think the media only betrays the negative side as they are more interesting and entertain able. Therefore, I believe representation of real people and real places are realistic to an extent.










How is social class and ethnicity represented in Fish Tank?


Fish Tank is a 2009 British drama film directed by Andrea Arnold, filmed in the Mardyke Estate in Havering. The film begins with the title name ‘Fish Tank’ in plain black and white centered and surrounded by the darkness. Already, this is symbolic of Mia’s lifestyle which we later learn that she is the fish trapped in this small tank.



 This isn’t the only animal imagery we get that is symbolic to Mia, throughout the movie Mia creates a bonding relationship between a white horse that is trapped in the deprived surroundings, we also learn the similarities between them, and that they are both aged fifteen / sixteen, both are white and both are useless with no adequate carer’s.





The constant shadow that appears during the close up, over the shoulder shots of Mia creates an illusion as though she is fading in with the black background almost into nothingness. This shot gives Mia a sense of loneliness, emptiness and unfulfillment. The over the shoulder shot that shows the deprived area Mia is living in can also be a metaphor for this ‘bright future’ Mia has in front of her, however all that is shown are the endless symmetrical estates.



Towards the beginning of Fish Tank, the shots taken of Mia are handheld low angle shots to show Mia’s fierce personality and edgy behaviour.  The high angle shots are what show the estates and Mia’s superiority over them.


But this could also be interpreted as a common teenager’s life of confusion and chaos. Notice that later on in the film however, we can feel Mia’s sense of vulnerability shown by the high angle shots over her and the low angle still shots viewing the estates. This lets us know that the deprived area has gotten the best out of Mia which is when her sense of false hope disappears.


Not only does this show Mia to be in her own little bubble, but also shows her unintelligence as the viewers could already see this coming which only builds to the tension. At this point of the film the audience realise that her fierce side is a façade for protection, and her core is revealed showing her emotional, loving side. Very rarely at the beginning we see Mia’s front, usually the shot is over the shoulder, the only times at which Mia’s front is revealed is during a time of argument or physical encounter.



The props that are used during the movie exaggerate the lifestyle of a lower class family. Props used such as cheap alcohol, loop earrings, Mia’s MP3, cigarettes and makeup only add to the façade of a rich and happy lifestyle. One that really catches the audience’s attention was a small cheap TV that viewed programmes such as MTV Cribs and Sweet 16. This huge contrast clearly stated the division between classes and the representation of them both. The size of the TV could also be a metaphor of how small their chances are of making it in the middle class world and how large, dark and gloomy their realistic lifestyle is.

The mise-en-scene is hugely relevant in Fish Tank as it shows stereotypes of the typical underclass and what it would appear like. Mia’s clothes are important from colour to size. The constant grey baggy matching tracksuits she constantly appears to be wearing shows her purity and young youthful age. However, this may also be interpreted as dusty and unclean considering she is coming from a poor background. Her loose garments illustrate Mia’s means of covering her inner feelings and being lost in her deprived surroundings, forced to hide the true her. We realise the real Mia when she interacts with her music, dancing alone, at these points do we see Mia’s hoodie put away.



What also creates this idea of the ‘American Dream’ in Mia’s lower class family is the use of sound. Constantly being played throughout the film is the song, ‘California Dreaming’, this again creates a façade image of what goals Mia is to reach which adds to the false hope leading to great disappointment towards the end of the film.

The representation of the lower class is the idea that there is only a cycle of how the underclass lives and this cycle is unbreakable. An example of this is the medium close up shot showing Mia and her mother at the same level and her sister behind her both dancing symmetrically.


 Another example is when Mia’s sister, towards the end of the film, replies to Mia before she leaves to go off with the man she doesn’t love, “Say hello to the world for me”. From this we can instantly understand the underclasses mentality that freedom is rare if not impossible and that they must settle with deprivation or settle with what is on offer, which Mia accepted with open arms as it was the only way that she could be released from her ‘fish tank’.










 
Focusing on the representations presented in the movie Anuvahood.








  
Anuvahood is an urban comedy film directed by Adam Deacon. The film focuses around the life of Kenneth (Adam Deacon), a young man living on the Goonbred Estate in London. His full-life dream is becoming an MC. The representations demonstrated in Anuvahood shows a wide range of perspective of masculinity and youth. Both representations are negative towards the beginning of the film however revolve eventually.

During the first scene of Anuvahood, the Mise-en-scene is dark and creates a mysterious feeling. The shots are close-up to show the expressions on the characters faces. The fast shots make the pace rapid and edgy and the lack of colour hints to the audience that these characters are dark, aggressive and emotionless. This representation of masculinity that is exaggerated is shown to be something powerful and demanding. We later on realise that Kenneth is a representation of the weak masculinity attempting to be this ‘masculine’ person that he isn’t. How we can tell the great divide between the weak and strong masculinity is the great use of colour on the weak masculine characters.

There is a huge contrast from this and the stronger representations of masculinity. The use of dark colours like black and greys can be a metaphor for the dark image ruining the clear picture. The shots used also create a divide between representations of masculinity. For example, in the CD shop the shots taken of Kenneth and his friend are high angle, showing their vulnerability regardless of them being in their own society. What is ironic is that those from the lower-class doing the worst jobs have a high status and authority among the youth, this includes the CD shop man and even the Indian corner shop man selling Frutellas to Kenneth.

On the other hand, there seems to be a higher authority of men over women, regardless of their status. Women, particularly of the youth age are seen as ‘skets’ and ‘slags’. Shots of them are usually wearing gender dividing colours such as pink for the females and blue and a multi choice of colours for the males. The shots taken of women are usually from a distance in which they blend in with the establishing shot so that the attention is not brought on them but on the masculine men wearing eye-catching colours with close up rapid shots taken of them. A sociologist once said to be male or female is biological, but to be masculine or feminine is sociological. The use of derogatory language shows lacks of obedience and respect these youth have in which their parents have failed to teach their kids the simple norms and values.

Kenneth and his friends are often portrayed as unintelligent which is another representation of the youth. He is represented as a product of society and one who is too consumed into his surroundings. This is presented through music and ambient sound. Right at the beginning of the movie we hear the city’s white noise and the cultural music involving raggaeton / bashment. The catchy music played at the most hilarious point of the movie help to break the ice between the serious masculinity and the weak masculinity; this is also how we can tell the huge divide between the two.



Discuss the representations of gender presented in 4.3.2.1.



4.3.2.1 Is a British crime thriller film directed by Noel Clarke and Mark Davis, released 2 June 2010? It stars, Emma Roberts, Ophelia Lovibond, Shanika-Warren Markland, Tamsin Egerton, Adam Deacon, Ashley Thomas and Noel Clarke. The story focuses mainly upon 4 friends, Jo, Shannon, Kerrys and Cassandra. Throughout 4.3.2.1 there is juxtaposition between the male and female gender which is quite the opposite of what is often represented in the media. 4.3.2.1 clearly show their intention to challenge the stereotypical traits of gender which project a male / female’s false character and mannerisms. They aim to challenge the prejudice thoughts and ideas of the public ‘Western women have been controlled by ideals and stereotypes as much as by material constraints.’ (Naomi Wolf). How they do this is by using numerous media skills such as mise-en-scene, sound, shots, angles and character positions.
The mise-en-scene is used to present the new image of a woman as sexual and revealing. For instance, Kerry who has a lesbian girlfriend seems to wear a small amount of clothing that is revealing and inappropriate. Justifying this is “Men act, women appear” (Berger) This regards her as impure but at the same time proud and careless of the world’s thoughts. Kerry seems to be holding powerful props like long swords and guns; this is symbolic of her personality which completely goes against the old fashioned elegant woman. Low angle shots of her shows her hierarchy especially above the men, shown by her positioning as she is always standing and the ‘masculine’ men are always sitting. The fact that the man’s status isn’t lowered just increases Kerry’s authority and power.
It seems that throughout the film the females are chaotic and rebellious but only at time of purpose and do not cause harm or trouble unless absolutely necessary. This doesn’t go for the males however. For example, actor Adam Deacon is presented as immature and dependent on stolen goods along with his friends. Low angle shots and the dull colours worn show the economic status as well as their power and intelligence status. They unfortunately do not equal up to the four females as we later on learn when they are defeated e.g. Noel Clarke and Jo at the supermarket, and only appear at a time of trouble e.g. Shannon at the bar who is approached by a male.
A huge divide between both genders is also shown by the positioning of characters, very rarely are a man and female positioned close together. But however, when they are together this again is when trouble will arise, for example, Kerry and Kerry’s brother begins a confrontation in the corridor. Humour is also used to show the joking and loving side of females that is very rarely shown in other media products. Feminism having a sense of humour makes it seem as though work for these ladies is effortless which increases their superiority. The males on the other hand, constantly look oppressed and in anxiety which is whom we laugh at and not with. The low angle shots and constant fidgeting is a huge contrast from the female’s strong frame and grounded positioning.



Lastly, the sound used for the main music is often fast passed and edgy, which resembles the physical and mental speed of the female characters. Not much ambient/white noise is noticed from the females perspective which makes them appear to be almost superhuman and only notice the important noises. This is the opposite as when shots are taken from a man all surroundings are heard which increases the distress we feel from the character and we begin to sympathise for them, as they have no intelligence. Regarding the sound effects, swoosh noises are heard which increases the superhero effect for females which makes the audience believe they have this exciting lifestyle and we are consumed into their story. Even though parts are exaggerated we edge on the characters for their fierce representations and make ourselves believe it is realistic.
To sum up my analysis I believe that 4.3.2.1 has made an incredible turnover in challenging the common representations brought in by the media on gender. This is what makes the film original and innovative. Perhaps the hyperbole was added for sheer audience entertainment, there was still a more important purpose which was to show a side of both genders which could change a perspective or two.