During my planning and research I used a camera in order to take pictures of the storyboards and to also record all of the note taking I've done shown in the picture below:
The photo above was a short plan of the slides and pictures we had to take of them in order to put it into or storyboard. It was a quick and easy plan in order to organise us for what is to be contained into each slide on the powerpoint presentation.
I also used Microsoft Word software in order to write out the script that would be used during filming:
This helped me be organised and well prepared when it came to shooting the trailer. An easy guideline made it easier to make sure things wern't missed when filming. It also made the shooting more manageable and less time consuming.
What have you learned from your audience feedback?
Looking at the video below, I had asked permission to film three of my target audiences. These people are an example of who I will be targeting my product to. Their feedback helped me to understand their expectations and include it into the trailer I was to create. It is important to gain ideas from your target audience as they tell you their expectations and what they want to see which should be included if you want to attract as many of your target audiences as possible. 
After hearing what they had to say, I added some of their ideas and had made it my own. E.g. the theme colours mentioned by one person and an explanation of what they expect to be shown in a 15+ comedy.
This is an example of the type of audience I had given out questionnaires to or had interviewed:
Aged from 15 – 30, our teaser trailer is targeted for all ethnicities of all areas. Reason being is because these stereotypes must be viewed by the young generation to begin with in order for a change to happen. Then, by the older ages 25 +, they can see how these every stereotypes are turned into humor and may want to rethink about their judgments.
I surveyed 10 other people that fitted into the criteria of my target audience, asking each person to name three things that are associated with a comedy film rated 15. Here were the results:
Person: | Description 1 | Description 2 | Description 3 |
Person #1 | Class | Religion | Ethnicity |
Person #2 | Spoof | Funny | Silly |
Person #3 | Representation of sexuality | Chaotic | Humorous |
Person #4 | Exaggerated | Funny | A lot of trouble |
Person #5 | Fast | Colourful | Exciting |
Person #6 | Playful | Full of dilemmas | Funny |
Person #7 | Ignorant behaviour | Foolish | Hilarious |
Person #8 | Spontaneous | Funny | Exciting |
Person #9 | Swagger | Colourful | Playful |
Person #10 | Rapid | Racial judgement | Many jokes |
Video of myself interviewing my target audience:
This interview gave me the opportunity to interact with my target audience in person and really get to understand where they are coming from. Me, also being apart of the criteria found it easier to interact with them as I also had similar thoughts and views to them.
The questions which I asked were mainly to do with comedy and what they would typically expect from a 15+ rated trailer. Listening to their answers we tried to include this into our trailer. Other questions I had asked them was their views on teenagers and whether they thought the typical media's representations on teenagers today was fair and agreeable or whether it was about time that they were challenged. This was very important as it was the main reason why we chose to challenge the typical teenage representations and to make a mockery out of it.
Generic convetions:
After doing my research I have a couple of generic conventions I want to include in my film.
•I Have decided that instead of a voice over I am going to have screens appear with phrases on to structure my trailer.
•I have decided to fit in with the age group I need upbeat music with my trailer.
•Most of the trailers have a change of tone at a certain point in which new music plays or a different tone of music plays.
•I need to show the funny bit in order to draw in attention and in effect customers.
•Short clips add pace to the trailer and make it more appealing. They are also a common occurrence in the comedy films which is what I am aiming towards.
•I need to include the release date at the end of my film either with the title or after the title.
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